Keeping (and tracking) an eye on your choices
Your eyes, or rather, what your eyes are looking at, play a big role in decision making. Your gaze not only gives away what you’re interested in, but can also influence what your choices will be.
Your eyes, or rather, what your eyes are looking at, play a big role in decision making. Your gaze not only gives away what you’re interested in, but can also influence what your choices will be.
As mouse memories have been made pliable with electrodes and optogenetics, the latest advancement has been to implant a new memory entirely, based on their experiences earlier in the day.
It’s pretty well established that humans make lots of bad, or at least irrational economic choices.
You may build your identity around your name more than you realize.
We give our memories too much credit.